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Give people more room to do their best work.
Give people more room to do their best work.
Start with one repetitive task—drafting follow-ups, organizing notes, or preparing a training checklist. Review quality and time saved before expanding. Keep a person responsible for the output.
Original AI-generated artwork from Dustin Matthews’ LinkedIn post.
Put AI to work on a real business problem.
Put AI to work on a real business problem.
AI adoption starts with understanding a task—not buying another tool. MAD 90 helps leaders identify practical uses, evaluate fit, and plan implementation around the people doing the work.
When this can help
When this can help
Your team repeats administrative tasks, struggles to find information, or wants to evaluate AI without losing control of accuracy and business data.
What a focused engagement can include
What a focused engagement can include
A review of selected workflows and potential AI use cases.
Prioritization by usefulness, effort, information quality, and risk.
Tool evaluation against representative tasks.
A pilot plan with human review, ownership, and measures.
Adoption guidance and practical learning priorities.
Start small. Check the work. Learn before scaling.
Start small. Check the work. Learn before scaling.
Compare a pilot with today’s process. Review output quality, effort, exceptions, and staff feedback. Establish clear limits on what information can be entered and who approves the result.
Do you need to replace your existing tools?
Do you need to replace your existing tools?
Not necessarily. We first consider the capabilities available in your current systems. Any recommendation depends on the task and the agreed scope.
Discuss your first AI use case.
Discuss your first AI use case.
Email matthews@mad90.com with the task you want to improve. Please keep confidential records and credentials out of your initial inquiry.
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